*Branding, website and social media assessment to be media ready.
*Set up your media query services and create a strategy for regular responding.
*Create boilerplate responses for topics in your industry.
*Establish which media are important for you (trade publications, local media, national) and provide you with contact information for media outlets.
*Learn how to craft winning pitches, find the right journalists, awards you can apply for, how to reach out and follow up.
*Discuss applicable Editorial Calendars and plan submissions.
*Decide on potential story ideas for magazines and television and timing of submission.
*Layout an evergreen pitching calendar related to your industry.
*Identify (and develop, if needed) your brand feel, voice and values.
*Create and refine marketing messaging to both reflect brand differentiation as well as positioned to grab attention with compelling 'hooks.'
*Branding, website and social media assessment to ensure consistency in messaging, look and feel.
*Identify the elements that need to be implemented in all communication and marketing to present a unified brand voice.
*Create social media posts that engage your ideal clients on an emotional level, elicit engagement and builds brand trust.
*Understand how to weave in story in all your marketing to be more human, personable and compelling in expressing your brand voice.
*Learn how to build visibility on social media by leveraging influencers and other brands.
*Branding, website and social media assessment to ensure consistency in messaging, look and feel.
*Map out your collaboration goals such as what you results you are looking to achieve.
*Brainstorm your assets and how your brand can create a value for potential partners.
*Identify brands and influencers who are in alignment with your business and that you would want to collaborate with.
*Research those potential collaborators and create an engagement strategy.
*Develop a strategic plan to build relationships. reach out and follow up
*Create innovative activations that result in high value for partners.
*Create a strong social media footprint and engagement plan to boost your following online.
*If applicable, create a sponsorship and funding strategy.