Land Media Attention to Skyrocket Authority & Visibility
*Branding, website and social media assessment to be media ready.
*Set up your media query services and create a strategy for regular responding.
*Create boilerplate responses for topics in your industry.
*Establish which media are important for you (trade publications, local media, national) and provide you with contact information for media outlets.
*Learn how to craft winning pitches, find the right journalists, awards you can apply for, how to reach out and follow up.
*Discuss applicable Editorial Calendars and plan submissions.
*Decide on potential story ideas for magazines and television and timing of submission.
*Layout an evergreen pitching calendar related to your industry.