Land Media Attention to Skyrocket Authority & Visibility

*Branding, website and social media assessment to be media ready.

*Set up your media query services and create a strategy for regular responding.

*Create boilerplate responses for topics in your industry.

*Establish which media are important for you (trade publications, local media, national) and provide you with contact information for media outlets.

*Learn how to craft winning pitches, find the right journalists, awards you can apply for, how to reach out and follow up.

 *Discuss applicable Editorial Calendars and plan submissions.

*Decide on potential story ideas for magazines and television and timing of submission.

*Layout an evergreen pitching calendar related to your industry.

market with a unified brand voice

*Identify (and develop, if needed) your brand feel, voice and values.

*Create and refine marketing messaging to both reflect brand differentiation as well as positioned to grab attention with compelling 'hooks.'

*Branding, website and social media assessment to ensure consistency in messaging, look and feel.

*Identify the elements that need to be implemented in all communication and marketing to present a unified brand voice.  

*Create social media posts that engage your ideal clients on an emotional level, elicit engagement and builds brand trust.

*Understand how to weave in story  in all your marketing to be more human, personable and compelling in expressing your brand voice. 

*Learn how to build visibility on social media by leveraging influencers and other brands.

Leverage Influencers & Build Strategic Partnerships

*Branding, website and social media assessment to ensure consistency in messaging, look and feel.

*Map out your collaboration goals such as what you results you are looking to achieve.

*Brainstorm your assets and how your brand can create a value for potential partners.  

*Identify brands and influencers who are in alignment with your business and that you would want to collaborate with.

 *Research those potential collaborators and create an engagement strategy.

*Develop a strategic plan to build relationships. reach out and follow up

*Create innovative activations that result in high value for partners.

*Create a strong social media footprint and engagement plan to boost your following online.

*If applicable, create a sponsorship and funding strategy.